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SAIFULLAH, SAIFULLAH (2017) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BRAND HOUSE MUSLIMAH (STUDI KASUS DI OUTLET ZOYA, ELZATTA DAN RABBANI DI KABUPATEN KUDUS). Undergraduate thesis, STAIN Kudus.