Mubarok, Muhammad Husni (2022) Digital Marketing Strategy Based Islamic Value: How To Achieve Competitive Advantage? In: International Conference And Call For Paper 2022.
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Proceeding ICCP 2022 M Husni M p 453-474.pdf Download (448kB) |
Abstract
Technological developments produce increasingly sophisticated facilities, which can be used as media in the development of competitive advantage-oriented business ventures. The use of an effective SWOT analysis can provide a good strategy formulation to win the market competition. One form of technology integration is in marketing practices using digital marketing strategy. The purpose of this study is to conceptually examine digital marketing strategy based Islamic value in achieving competitive advantage. This research will take a close look at digital marketing in the perspective of Islamic economics. In digital marketing with an Islamic perspective, all activities related to the technology must be based on Islamic value. This type of research is descriptive with a qualitative approach. Research data is primary data in the form of empirical findings of PT. Bunda Solusi Indonesia. The conclusion that can be drawn from the results of the discussion is that the integration of examine digital marketing strategy based Islamic value in a business requires an analysis of internal and external factors to determine the most appropriate digital marketing strategy. This strategy is essentially a form of marketing that emphasizes digital marketing to increase competitive advantage.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | SWOT Analysis, Digital Marketing Strategy, Islamic Value, Competitive Advantage |
| Subjects: | 600 Ilmu Terapan/Teknologi > Bisnis > Manajemen > Marketing, Manajemen Distribusi Bisnis > Manajemen > Marketing, Manajemen Distribusi |
| Divisions: | Karya Ilmiah > Proceedings |
| Depositing User: | Perpustakaan IAIN Kudus |
| Date Deposited: | 31 May 2023 04:24 |
| Last Modified: | 31 May 2023 04:24 |
| URI: | http://repository.iainkudus.ac.id/id/eprint/10128 |
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