Pengaruh Technology Acceptance Model Dan Service Quality E-Commerce Terhadap Customer Satisfaction Untuk Meningkatkan Purchase Intention Pada E- Commerce (Studi Pengguna E-Commerce Di Kabupaten Kudus)

Cahyaningrum, Dita (2023) Pengaruh Technology Acceptance Model Dan Service Quality E-Commerce Terhadap Customer Satisfaction Untuk Meningkatkan Purchase Intention Pada E- Commerce (Studi Pengguna E-Commerce Di Kabupaten Kudus). Undergraduate thesis, IAIN KUDUS.

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1. COVER.pdf
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2. ABSTRAK.pdf
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3. DAFTAR ISI.pdf
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4. BAB I.pdf
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5. BAB II.pdf
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9. DAFTAR PUSTAKA.pdf
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Abstract

Penelitian ini bertujuan untuk mengetauhi pengaruh technology acceptance model perceived usefulness, perceived ease of use dan service quality website design, responsiveness dan reliability terhadap customer satisfaction serta pengaruh customer satisfaction terhadap purchase intention pada e-commerce. Penelitian ini dilakukan pada masyarakat Kabupaten Kudus yang sudah pernah menggunakan e-commerce. Responden penelitian ini berjumlah 150 responden. Metode penarikan sampel pada penelitian ini menggunakan probability sampling dengan teknik simple random sampling. Dan teknik analisis data menggunakan Structural Equation Modelling (SEM) for windows 24.0. Hasil penelitian menunjukan bahwa perceived usefulness, website design, responsiveness dan reliability berpengaruh terhadap customer satisfaction. Reliability tidak berpengaruh terhadap customer satisfaction dan customer satisfaction berpengaruh terhadap purchase intention

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmail
Thesis advisorSupriyanto, AgusUNSPECIFIED
Uncontrolled Keywords: Technology Acceptance Model, Service Quality, Customer Satisfaction, Purchase Intention
Subjects: 300 Ilmu-Ilmu Sosial > 330 Ekonomi, Perekonomian
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Bisnis Syariah
Depositing User: Perpustakaan IAIN Kudus
Date Deposited: 22 Oct 2023 07:43
Last Modified: 22 Oct 2023 07:43
URI: http://repository.iainkudus.ac.id/id/eprint/11350

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