Kamilah, Iffatul (2022) Affiliate Marketing Online Marketing Analysis through Instagram Social Media in the “Shopee Affiliate” Program. Undergraduate thesis, IAIN KUDUS.
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Abstract
Affiliate marketing is a marketing system through online or digital media, this marketing uses the main strategy by directing members or affiliates as marketers. This online affiliate marketing carries out promotions by providing information through online media about the products offered by marketing using social media as a promotional tool such as Instagram. This study discusses the optimization of shopee affiliate program online marketing through Instagram. The purpose of this study is to discuss and find out what steps must be applied in conducting online marketing and how efforts so that affiliate shopees can be run optimally through Instagram social media. This study uses a qualitative type of research that cannot be measured by numbers and requires in-depth analysis from researchers regarding the optimization of shopee affiliate marketing through Instagram. This study uses a qualitative narrative approach, this is because the shopee affiliate optimization information is obtained based on stories or things experienced by the data source. Data collection techniques are carried out by means of observation, interviews or interviews, and documentation. The subjects of this research are 5 students who are shopee affiliate members and 3 students who have made product purchases through the shopee affiliate link on Instagram. Based on the results of the study, the results of this study indicate that the facilities and features provided by Instagram can be utilized optimally in attracting consumer interest and online marketing strategies and steps continue to improve the quality and marketing trends so that the marketing of the online shopee affiliate program through Instagram can be said to be optimal.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Online Marketing, Shopee Affiliate, Instagram Social Media. | ||||||
| Subjects: | 600 Ilmu Terapan/Teknologi > Bisnis > Manajemen > Marketing, Manajemen Distribusi Bisnis > Manajemen > Marketing, Manajemen Distribusi |
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| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah | ||||||
| Depositing User: | Perpustakaan IAIN Kudus | ||||||
| Date Deposited: | 17 Mar 2023 02:19 | ||||||
| Last Modified: | 17 Mar 2023 02:19 | ||||||
| URI: | http://repository.iainkudus.ac.id/id/eprint/9304 |
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